PPG Industries’ automotive refinish business has again been named the exclusive paint sponsor of FenderBender Live, FenderBender magazine’s website for coverage of the 2014 NACE and SEMA Show events. This is the fourth consecutive year PPG has been a sponsor of the site, which can be found at fenderbenderlive.com.

FenderBender Live serves as a one-stop industry source for news relating to the NACE and SEMA exhibitions. The site began its 2014 coverage at the NACE ǀ CARS Expo & Conference July 3-Aug. 2 at Cobo Center in Detroit. Coverage will continue at the SEMA Show, Nov. 4-7 at the Las Vegas Convention Center.

“We’re very happy to continue our relationship with FenderBender Live,” said John Parran, PPG marketing director, North America, automotive refinish. “The NACE and SEMA events are two of the biggest in our industry. Collision professionals, technicians, management—everyone wants to keep up with the new technologies, tools, products and processes coming out and introduced at the shows. But not everyone can attend, and that’s why FenderBender Live is so important. People can go online, stay in touch and learn what’s happening. PPG is proud to help FenderBender Live reach as many people as possible.”

As it did at the NACE Expo, FenderBender Live will feature comprehensive coverage of the SEMA Show, including interviews with industry professionals, celebrities, exhibitors and staff. Industry news will be presented along with photos from the event floor. Website content will be continuously updated, and daily emails recapping the day will be sent to subscribers of the free FenderBender Live newsletter. Industry professionals are invited to visit fenderbenderlive.com to subscribe.